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NSPCC Promotional Advert

Link to one of the most viewed NSPCC adverts:

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https://www.youtube.com/watch?v=XsMuGefVvno&t=19s

This project was made in order to promote the NSPCC for a younger target audience. There is less emotive visuals and more of a story which will reach out to young teenagers if they are in need of the NSPCC's help. The story follows a young teenager whom is very vulnerable and is in love with the whole concept of having a boyfriend and someone who cares for her. She is watching a movie trailer for a new Disney film that is about to be released which for young teenagers is not out of the ordinary, until she receives a message from a stranger whom she does not know. She looks at the boy's profile picture on social media and he appears to be good looking and about her age, after talking for a while she agrees to meet this boy even though her friend does not agree. Her good friend decides to call the NSPCC for help and they find her before she arrives at her destination. The man whom messaged her on social media was playing as an adult online predator as he in fact was not who he had seemed.

I believe this production has a deep message behind it and will for sure reach out to young teenagers who may feel the same way. 

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