In our Skype call, Tom Heath said that he likes the artists; Frank Turner, Regina Spektor and Francis Joy. He also said that his favourite music genre he likes and wanted to incorporate in the video was the genre; acoustic pop. So, to start off this research, I will be looking into the artist; Frank Turner.
Frank Turner is an English singer-songwriter from Menostoke, Hampshire. His main music genre is Folk/acoustic music. Already, we can clearly see why Tom listens to this artist due to having the same music genre comparison.
Beginning my research into Frank Turner, I searched him up on YouTube to find out the music he creates and produces. The song 'There She Is' by Frank Turner, fits into the genre of folk music due to it being fairly slow and keeping a steady beat. This fits into the music genre of folk music perfectly due to it having a constant beat rather than a sudden drop like pop music. The music by Frank Turner is very calm especially in this particular song.
The comparison between Frank Turner and Tom Heath is very strong. They both keep their music original by making the lyrics of their songs personal to them and, they both have a deep tone to their voice. They both have similar clothing styles by keeping their clothes plain and simple. It shows that they are both simple and potentially acoustic artists. Presentation is everything and between these artists, we can see how their music tastes are similar.
How do they differ? Well, we can see that the artist; Frank Turner is clearly more advanced in practice and performance than Tom Heath. Frank Turner does live performances and professional music videos as he clearly earns money while performing live and uploading videos on YouTube and music on other platforms such as iTunes or Spotify. Whereas, Tom Heath does music more as a sideline rather than a living. He also may not have the fund to hire a camera operator and team to make professional looking music videos for his music. We also see that Tom Heath has a slightly different style of music even though both artists come under the same genre. Tom's music is a little more upbeat with rhythm to it whereas Frank's music sounds a lot more basic and one tone.
The difference between music videos of Frank and Tom is that Frank's music videos have a plot. They have a story, it is all about the main character and what is happening in the scene or that episode of his life. Tom's music videos aren't really music videos, they are just of him sitting and singing in front of the camera. Tom's videos allow him to get out in the industry and show off his talent quickly, however, they are not visually stunning for the audience to watch. His current videos do not engage his audience and entertain them. It does not demonstrate the story or meaning behind the lyrics This is exactly what Tom needs is a official music video as it will help his music career and entice more people to watch and listen to his music. This is also what Tom strives to have just like other artists such as Frank who he listens to. The video and colour grading makes all the difference. It makes the audience all the more engaged and excited for his music because they're is something to watch. Already, we see Tom's talent is partly reflected from his favourite artist; Frank. Music videos could really make him grow in popularity.
Regina Spektor
Regina has her own website where she sells her music, promotes her music albums and videos, gives you the dates of her upcoming tours and gigs, tells her tickets, sells her own clothing brand and accessories and gives you the latest news about her and her big hits.
http://www.reginaspektor.com/
Regina is an American singer-songwriter and pianist. Her music genre she specialises in is anti-folk. Regina currently has a net worth of $12 million. Regina also 'wrote and recorded "You've Got Time" to the theme song for the Netflix Original series Orange Is The New Black which was premiered in 2003.' She lives in New York, United States and was born in Moscow.
Shown above are two music videos by the artist; Regina Spektor. Regina's music is very original and different compared to other artists whom sing folk music. She is different in the industry because of how high pitched and varied her tone of voice is. Usually, folk music is always lower tones as it doesn't show your vocal or varied toned capability, it is more country music that is deep and sometimes meaningful. Regina takes folk music to a whole other level with her high pitched varying tone of voice. Her music videos as shown above are very simple yet professional looking. The story convey lots of emotion and tells the story of the lyrics in full. Even though it is an actor who plays as her, the main character, we can associate the main character with Regina and we can feel the emotion that is meant to be felt. I think this is why Tom make like her so much, because of how professional yet emotional she is. She takes folk music to an entire new level.
This is one of Regina's album covers that advertises one of her new albums. The fact that it says 'what we saw from the cheap seats' shows Regina's true colours because of how she is associating real life into her music. We can associate this statement with real life because we as an audience know how it feels to sit in the cheap seats. We know that not everyone has the opportunity to have the best seats all the time so the fact that someone so popular and potentially rich or well off, saying she knows how it feels to sit in the cheap seats, makes the audience smile because it means she is human and a genuine person. It means she was normal like us one day before she became so well known. It means she is nice and it means people would want to listen to her music more because she is a nice person.
Francis Joy is not a very well known music artist as she does not upload much of her music on YouTube so she is a little hard to find. Shown below are two of her singles that she wrote and sang herself. She has not uploaded any music videos but she has uploaded these two songs.
Analysing these two songs that Francis has wrote and sung herself, we can see clearly that she is also another artist that fits into the folk music genre. We can identify this by the way her music is slow and country like. It is not country because it is high pitched and slow and folk music does not tend to have a beat or a drop to it. It usually remains that one pitch throughout the song. Francis is different from the industry because of how meaningful her songs are. They are written by herself yet are very valuable to her.
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