To start my research on my target audience, me and my mum did bootfairs in various locations with a big bulk of products for all ages to see what products was the most successful and what age range was the most interested in the products. This primary research would allow us to navigate who our target audience is so that we can purchase more of the products that we know would be successful meaning we have more profit. For the first couple of stalls, we just observed and took notes of the age range of our customers and what they were most interested in. The next couple of stalls we experimented in different locations so that we could have a bigger audience, hand out more business cards to intrigue customers to our social medias and we developed our layout and organisation of the stalls.
I noticed that the better I organised the stalls and the more products I put out so that nothing looks spas, the more customers I got. I made the stalls look professional with a gazebo, tags and cards saying the product names, prices and special offers and I handled the products with gloves. I noticed that a lot of children and kids were interested in the smells and the colours which intrigued the adults into buying the products as it may be something that the parents would enjoy also.
I believe a large part of my target audience would be young females ranging from 7 years to 18 years,this i noticed was the group that would enjoy a fizzing delightfully fragranced coloured bath to lavish in,as i feel this group have more carefree time for this.
Then i noticed females of the group 18+ also felt that a relaxing bath treat was well deserved so the products became of more inetrest to a slightly older group.
I do believe that these products come under the title of gifts, then the target audience widens considerably, as gifts the target audience reaches the male gender,who is more than happy to treat the female family members.
So linking it to my research i found Lush to have the similar main target audience and also girls and boys of the main target audience range purchase these products as gifts.
In conclusion for my target range,bearing in mind the gift theory i would still say on the whole would be female 7 years to 18 years.
In my summery, to widen my target audience i would bring more products into the mix,including a male grooming range and definitely concentrate on the gift ideas.
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